This is kind of off the wall, but interesting. Fender is partnering with Edison Nation to find creative and innovative ideas for packaging their instruments. It costs $25 to submit an idea, but if they choose to license your idea, you’ll get royalties. Edison Nation is sort of like a clearing house for people looking for new product ideas and people who have new product ideas.
From the press release:
FENDER® PARTNERS WITH EDISON NATION; CHALLENGES INVENTORS TO DESIGN
THE NEXT GENERATION GUITAR & BASS CASES
While Fender instruments have evolved a lot over the past 60 years, their cases and packaging have for the most part stayed the same. Today, Fender is turning to the Edison Nation community to find innovative advancements in how to transport and protect these musical instruments.
Edison Nation works with inventors to get their innovations in front of retailers and manufacturers, to introduce a successful product into the market.
Fender is hoping to find new, consumer-focused innovations in guitar and bass cases and packaging that reflect the Fender brand and the musician carrying it. Inventors have been asked to consider new shapes, designs, handles, latches and materials to package and/or carry these instruments.
Licensed ideas will receive a $2,500 minimum advance on 20 years percentage of sales or buyout. Edison Nation splits the licensing royalties 50/50 on the products that are selected. Each idea costs $25 to submit. Edison Nation Insider members submit ideas for $20 each with the ability to submit them into other searches for free.
To submit an idea to Edison Nation, go to www.edisonnation.com/fender