DJ-ing isn’t my thing at all, but that doesn’t stop people from sending me press releases about it. Got one today announcing a new book that might be of interest to you if you’re a follower of my humble web site. This book isn’t about the gear, the processing, or the techniques, but rather about the business and how (hopefully) you can get more work and better gigs.
The book, entitled DJ Prophets – Business Strategies from the World’s Experts by Alan Smithson contains chapters about:
- What is your life purpose?
- Understanding your audience (Club Owners, Record Labels, & Corporate Clients)
- Price vs. Value
- Sales Strategies
- Marketing 101 (Creating a unique identity and brand, EPK Mastery, etc.)
- Legal Considerations
- Marketing Tools (How to write effective emails, Press Releases, Social Media, etc.)
And the good news is that the first 10,000 copies are available as a free PDF download. If you’re interested, go to the DJProphets web site and see if the free download is still available. I suppose when the first 10,000 are gone, there’ll be an order blank instead of a download link in exchange for your e-mail address (which he promises not to share).